Hamilton has had its share of politicians. What it needs now is leadership.
As an interesting thought exercise, consider the types of mayoral candidates that invariably emerge during a municipal election. Then look at the current field and ask yourself: Who fits where? If you find yourself assigning a candidate to one—or perhaps several—of the categories below, you may be inclined to temporarily remove that person from your leadership list.
Temporarily is the important word. None of these categories means that a candidate cannot become an excellent mayor or a genuine leader. It simply means that, at this point in the campaign, they may not have demonstrated it yet.
And there is still time.
The Classic
The Classic Candidate lives inside the campaign.
The website is polished. The messaging is carefully managed. The appearances are planned. The policy releases arrive according to schedule. Everything has its time and place, and the expectation is that Hamiltonians—and sometimes the media—will march according to the campaign's timeline.
Questions that fit the plan are welcomed. Questions that do not can become inconvenient.
The Classic may be reluctant to respond to difficult media questions, particularly when the issue was not anticipated by the campaign team. Requests for positions on emerging matters can be deflected, delayed or left unanswered because responding would mean stepping outside the carefully constructed strategy.
The greatest danger for the Classic is the campaign bubble.
Every successful campaign needs trusted advisers. But campaigns can become echo chambers in which everyone is looking at the same polling, hearing the same feedback and reinforcing the same assumptions.
Blind spots that may be obvious to those outside the campaign can become almost invisible to those inside it.
A leader must sometimes be willing to walk out of the campaign room.
The Machinist
The Machinist understands how elections work.
This candidate understands a fundamental reality that is sometimes obscured by rallies, endorsements, social media impressions and enthusiastic crowds: ultimately, you must get your voters to the ballot box.
You can hold every event imaginable. You can collect endorsements. You can dominate social media. You can speak before packed rooms. But if you cannot identify your vote and pull it on election day, you lose.
The Machinist understands organization, targeting and electoral mathematics. This type of candidate can sometimes produce a result that surprises political observers.
A Machinist who begins as a tactical disruptor can develop into a serious contender. Alternatively, the candidate can become a significant vote splitter whose presence changes the outcome without ever winning the office.
Never underestimate someone who understands the machinery. But machinery alone is not leadership.
The Name
The Name understands the considerable value of recognition.
That recognition may come from previously holding elected office, years of involvement in Hamilton politics, a prominent role in the community, a career in radio or television, or any number of other avenues that make a candidate familiar before the campaign even begins.
If The Name is an incumbent, the advantages can be even greater.
Unlike lesser-known candidates who must urgently introduce themselves to voters, The Name can afford to move more cautiously. There is less pressure to be everywhere immediately because the public already knows who they are—or, perhaps more accurately, believes it knows who they are.
The risk is confusing familiarity with support. Name recognition gets a candidate into the conversation. It does not necessarily win the argument.
The Optimist
The Optimist believes the traditional rules of campaigning are changing—and may believe they can win without following many of them.
Rather than building the classic campaign infrastructure, The Optimist may rely heavily on social media, earned media, unconventional outreach and the power of an idea to catch fire.
Political observers often dismiss these candidates early. They may be labelled unserious because they lack the traditional machinery, money, organization or campaign polish associated with a serious contender. That dismissal may sometimes be justified.
But not always and not here on The Hamiltonian.
The political landscape is changing. Social media has transformed how candidates communicate, how movements form and how quickly an unknown person can become widely known.
The Optimist's challenge is turning attention into organization, and enthusiasm into votes.
Those who automatically count such candidates out may be relying on yesterday's political rulebook.
The Perennial
The Perennial keeps coming back.
Election after election, the candidate remains undeterred by previous results and convinced that their ideas—and perhaps they themselves—are what the city needs.
There can be something admirable about persistence.
There can also be a point at which persistence becomes disconnected from political reality.
The question for voters is whether The Perennial has grown, learned and evolved between campaigns—or is simply running the same race again while expecting a different result.
The Low Profile
Then there is The Low Profile.
Comparatively speaking, this candidate barely seems to be campaigning at all.
There may be no polished website, few public statements, limited media coverage and little meaningful social media presence. The candidacy itself can become something of a mystery.
Perhaps there is a strategy yet to emerge. Perhaps there is an organization quietly being built. Perhaps the candidate simply registered.
In politics, mystery can create curiosity. But eventually, anyone asking Hamiltonians to entrust them with the mayor's office must tell Hamiltonians who they are, what they believe and what they intend to do. Silence is not a platform.
Now, Match the Candidate
As of this writing, Hamilton's registered mayoral candidates, alphabetically by surname, are:
Sasha Austin
Ejaz Butt
Rob Cooper
Paul Fromm
Scarlett Gillespie
Keanin Loomis
Pamela Mitchell
Nathalie Xian Yi Yan
Now comes the exercise.
Match the candidates with the types.
There does not need to be a perfect fit. Categories can overlap. A candidate might be part Classic and part Machinist. Another might combine The Name with The Low Profile. The point is not to force every candidate neatly into a box.
The point is to think critically about what we are actually watching. Are we watching campaigns? Are we watching political strategies? Or are we watching leaders emerge?
There is a difference. There Is Still Time for a Leader. The good news is that this election is far from finished. A leader can still emerge.
That may happen because an existing candidate changes course, becomes bolder, steps outside the campaign machinery and begins demonstrating something Hamiltonians have not yet seen.
Or someone new may still enter the race. Either way, leadership is recognizable when it appears.
Clues:
A leader is not beholden to the campaign bubble. Good advisers matter, but a leader knows when to step outside the strategy and act on conviction.
A leader accepts debate—and initiates it. Leaders are not frightened by competing ideas. They are willing to explain what they believe, defend their positions and allow those positions to be tested.
A leader can be wrong. More importantly, a leader can say, "I was wrong." They own mistakes, explain them and learn from them rather than performing verbal gymnastics to make the mistake disappear.
A leader understands Hamilton—not because a campaign consultant recently instructed them to begin "listening," but because they have been listening all along. They know what Hamiltonians are talking about. They pay attention to neighbourhood conversations. They follow community groups and public debates. They understand what is being discussed in The Hamiltonian, The Hamilton Spectator, The Public Record, Facebook groups, X and elsewhere.
They do not need a focus group to tell them that an issue matters.They already know.
A leader also possesses a certain constructive aggression—not hostility, not belligerence, but fire. It is the quality that says: This matters to me, and I am prepared to fight for it.
A leader has courage and is prepared to do what they believe is right, even when doing so may be unpopular.
A leader has integrity. The person the public sees is fundamentally the same person who exists when the cameras are gone.
A leader is authentic. Every sentence does not require a script, a communications adviser or three rounds of political vetting.
A leader has vision. Politicians can become consumed by the next election. Leaders must be capable of seeing beyond it—to the Hamilton that will exist five, ten and twenty years from now.
And perhaps most importantly, a leader understands that leadership is not something conferred by winning an election.
An election gives someone an office. It does not automatically make them a leader.
Hamiltonians should watch carefully over the coming months. Watch who answers difficult questions and who avoids them. Watch who debates and who hides behind strategy. Watch who changes their mind when the evidence demands it and who changes their position when the polling demands it. Watch who understands Hamilton and who appears to be learning about it from a campaign briefing book.
The mayoral race is still young enough for candidates to surprise us. Someone can still rise above the machinery, the messaging, the caution and the choreography.
Hamilton has had enough politicians. Let's see if we elect a leader.
If you are a candidate, you may want to proceed through this thought exercise yourself. To those who fit into the categories and are unwilling to lead, we will end with a line from a Shania Twain classic “That don’t impress me much!”
The Hamiltonian


