|Morgan Van Gronigen Launches Meat Mentor App|
It may sound improbable, but VG Meats, a Stoney Creek butcher, may have begun a revolution in the way consumers anywhere will buy meat in the future. A family-owned business, VG Meats has been in operation since 1969 in Simcoe, and since 2011 in Hamilton. It’s now run by the four sons of the founding butcher, a man who clearly had a strong, positive influence in their lives.
I’m sure many readers, when faced with an array of cuts of beef on supermarket shelves - have wondered how to tell which cut will be the most tender. Now – if they’re shopping at Longo’s Supermarkets, and have VG Meats’ free “MeatMentor” mobile app on their smart phones, they can.
How that’s possible requires a little background.
According to studies, the quality consumers’ value most in meat is tenderness, something affected by many factors. To lesser or greater extent these include: genetics, what the cattle are fed; the age of the animal, the time the cut is aged, processing and cutting, marination, and perhaps principally, whether the animal is stressed prior to slaughter.
Scientists have established a predictor of meat tenderness, the Warner-Bratzler shear force test. In brief, a meat core from close to the 12th rib can help predict overall tenderness of the entire carcass. VG Meats has refined the formula, using six cores from each carcass. It allows them to precisely predict where each cut from an animal will fall on the tenderness scale. The scale runs 2 – 10 with the