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| Marie Pavone |
Marie’s
Menus – Going Social
I’m
pleased to offer up the second serving stemming from my serendipitous discovery
of food-related contestants participating in the Innovation Factory’s recent pitch
contest.
As she sits at my kitchen counter, Marie
Pavone, runner-up in the hotly-contested event, is the epitome of poised charm.
Trained as an engineer, the Ancaster mother of two, is cool, calm and in
control. In fact, at times I feel like the one being quizzed: as she jots her
own notes, she wants to know what my favourite restaurants are, and whether, as
a food writer, I’d be interested in contributing to her potentially
soon-to-be-revamped MenusOnly website
which already has an average of 7000 unique visitors and
20,000 page views monthly.
I ask her to tell me about her pitch at Innovation Factory as I had had to leave before she got up on stage. She wants to give
me some background first. She started the site about 7 years ago after a
brainwave: about to go out to dinner after work with some friends, she Googled
for a new place to go.
Finding navigating multiple websites and
locating different menus time-consuming, she said to herself, “Wouldn’t it be
great to have a website where all the menus were there for that city? That was
when the idea was born.”
Pavone’s LinkedIN profile articulates
her original intent succinctly. “My goal with MenusOnly.com is to
