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Wednesday, July 1, 2026

Website Wars: How Hamilton's Mayoral Candidates Are Selling Their Messages

With Hamilton’s mayoral race now taking shape, campaign websites are becoming more than digital brochures. They are early signals about how each candidate wants voters to see the election.

As of June 30, 2026, the City of Hamilton lists eight registered mayoral candidates: Sasha Austin, Ejaz Butt, Rob Cooper, Paul Fromm, Scarlett Gillespie, Keanin Loomis, Pamela Mitchell, and Nathalie Xian Yi Yan.

At this stage, the most developed campaign websites found are those of Keanin Loomis and Rob Cooper.

Loomis’ campaign is built around the phrase “Building A Better Hamilton.” His message is broad, polished, and leadership-focused. The website speaks of bringing people together, moving Hamilton forward, restoring accountability, improving roads and infrastructure, delivering value for taxes, improving community safety, building housing, growing the economy, and “getting City Hall working again.”

Cooper’s campaign uses a different tone. His site opens with “Your Hamilton. Your Voice. Your Future,” followed by the declaration that it is time to “bring City Hall back to the people.” His central message is “People Over Politics. Real Results.” Cooper’s website leans heavily into affordability, fiscal responsibility, safer communities, housing, infrastructure, and economic growth. It also directly criticizes what it calls too much “political ideology” at City Hall.

The contrast is useful. Loomis is presenting himself as the consensus builder: experienced, civic-minded, and ready to repair confidence in City Hall. Cooper is presenting himself as the practical disruptor: taxpayer-focused, results-oriented, and prepared to push back against what he sees as a City Hall that has become disconnected from residents.

Scarlett Gillespie’s formal campaign website was not readily found in this review, but public reporting indicates that her campaign priorities include housing, tenant protections, climate justice, community-led safety, local arts, City Hall accountability, accessibility, and transparency. Her messaging appears to be rooted in advocacy, inclusion, and structural change.

For the remaining registered candidates, no comparable full campaign website was readily located during this review. That does not mean they are inactive; some may be relying on social media, community events, direct contact, or informal campaigning.

Looming is Andrea Horwath's entry into the race, or other would be candidates.

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